Most of the individual are lazy laggards in nature and what do you think, isn’t it the biggest obstacle in one’s life? Yes, it is, and perhaps no matter how many times we wish to correct it we fail to do so due to strong determination and short of valuable tips to resolve them all.
Before proceeding in our main topic of discussion, let us list down some of the common mistakes most omit to help avoid falling in pitfalls time and again.

1.    Keeping things just in mind and not using a to-do list

Mistake one is always to gulp things and forgetting it later. Does this happen to you always?green1
If you are one of those who nags for having forgotten to do important tasks, the right step for you is to start following TO-Do List. Do not simply leave everything on your memory power. Keep it relaxed and start using professional diary planner where important tasks can be prioritized based on the need of importance and urgency. Remember every human being has 24 hours in a day and the trick lies on this as to how one makes ample use of this 24 hours to turn the situation in their favour.

2.    Never prioritizing things in a planned manner

Mistake two is never to plan out things and to regret later. Are you one of them?
For those of whom, who fail to plan out things, the listing of important things is the first step and second is to set up personal goals then. It is crucial to managing one’s priorities, time and resources to fix things with precision.

3.    Never thinking about how to handle distractions

You have noted down things and prioritized things based on goals. But you fail to do anything meaningful?

If you fail to reach your goal even after planning out things from before, it is important that individuals dig out the reasons for distractions. Perhaps you may be encountering many distractions in work. List them and start kicking out those distractions to focus totally on your set goal.

4.    Never learning to say ‘NO.’

Are you one of those who simply cannot say No to things?

green2Well multi-tasking is good but it is never great if you do not know the tricks to balance out things. If you witness that you are unable to manage everything at one go, the best step is to evaluate things and start saying NO to those things of less importance. In order to accomplish tasks with finis, one has to keep their mind calm and keep focusing on set goal.

To sum-up it is very important that you purchase a diary planner today and prioritize your time by jotting down actionable plans based on urgent and important work, important but not so urgent tasks, urgent but not so important tasks and less important & urgent work. After reading this piece of useful information, do not now linger working your shortcomings as time is golden indeed.

Merchandise Campaigns: When ROI on Your Gifts Really Matter

 

It’s been a year to our article on Huffington Post. I have shared the link below for you to read.

Most of us have been handed our share of cheap mugs emblazoned with a company brand name. It’s a fairly standard practice in promotional campaigns to offload generic doodads on potential customers or some other target audience. Now, I don’t want to say that business owners are cheap, but a lot of times that’s what it boils down to. Rather than see promotional products as an investment in their brand they see it as just an expense. I think this is short-sighted. Investing just a little bit more on the right product — preferably something unique – will leave a better impression and, therefore, will bring you a bigger return. That being said, I don’t think people have to spend a fortune. When you pick the right products, you’ll buy a lower quantity of better quality items, give them out to more qualified traffic, and spend about the same on something that will last rather than inflicting thousands of low-quality mugs on your targets.

Every product with a logo works as a silent brand ambassador, which is something that brand managers often tend to forget.
The gifting market in India is estimated at $30 billion, two-thirds of which is festive gifting. Unfortunately, innovation in this segment seems to be in its death throes in India, which means that run-of-the-mill Chinese products are ruling the roost. I wish brands would understand that there’s more to the business of “gifting” than getting a logo printed on merchandise. Every product with a logo works as a silent brand ambassador, which is something that brand managers (due to procurement pressure) often tend to forget. A tatty keychain or undistinguished mug isn’t going to do your brand any favours.

Over the years, I’ve witnessed some successful merchandise campaigns and seen a few that couldn’t even get off the ground. I also realized that the highly successful campaigns had something in common: they were innovative. The ones that failed also had a common flaw: a lack of organization in the early planning stages. So, how can we prevent costly mistakes, especially when festive season is around the corner?

Here are my top three must-dos to ensure you get maximum ROI out of your merchandise campaign:

1. Identify a roadmap for your campaign

It’s pretty hard to measure success or create a budget without having a goal for your campaign. Start with a clear vision: what do you want to accomplish with your merchandise? Is it to increase brand revenue, extend brand visibility or influence a distributor network? Identifying a vision beforehand will help you make decisions later on.

2. Clear distribution strategy

Obviously, you don’t want merchandise that just sits in your corner office. Think hard about how you will get your merchandise into the hands of your qualified target audience. Is there a specific deadline you must hit? Will you distribute your merchandise in multiple locations or will it be a city-specific campaign?

3. Be smart with your ₹₹₹

Think about your campaign goal and estimate the merchandise quantities you will need. For example, if your goal is to influence a consumer/ distributor network, how many people are in your network? Or if your goal is to expand brand visibility by giving away merchandise at an exhibition, what is the estimated flow of people and how many do you expect will visit your stall? Determine an approximate quantity of products you will need and compare that number to the rupees you have to spend. As you narrow your product search, stick to your budget and make sure to avoid over-ordering.

How you plan for your merchandise campaign can make all the difference between a cracking campaign and a damp squib. Those that identify their campaign vision, think about product/ merchandise distribution tactics and spend their budget wisely will come out ahead. Well planned is half done, after all.

-Huffington Post

read here: http://www.huffingtonpost.in/dinesh-bbhasin/merchandise-campaigns-when-returns-on-your-gifts-really-matter_a_21471742/

The article was written by our guest writer. You can read it here: https://www.entrepreneur.com/article/278959

Did I just say that businesses value something more than money?

How is that even possible? Aren’t businesses all about making money (and maybe solving an unsolved problem in the process)?

Let me illustrate- In the image above, did you look at the billboard that starts with SEX!! Or did you pay more attention to the dollar bills? In fact did you even notice that they are 50 dollar bills.

You see.

Ads ads everywhere

Because of hyper-consumerism, today we have  so many options in everything from the kinds of fish available in the super-market to the seemingly endless choices in electronics and gadgets. Leaving us totally clueless about what to buy. But this makes situations even worse for business owners and especially marketers in cut-throat competition. Leaving them with no options but to bombard as many ads at us as they can manage within their budgets.

Trying to play the game ‘I can shout louder and for longer’. In fact one study in 2014suggested that an average adult spent almost 10 hours a day consuming media and being exposed to 362 ads from TV, radio, Internet, newspapers and magazines alone. That’s 18 times of an average adult smiles per day (only if all the ads made us smile we’d be so much happier). The sheer volume at which we are being marketed to has even inspired the creation of movies like ‘The greatest movie ever sold’.

Where does so many ads leave us as normal human beings?

Do whatever, I don’t care

We can not possibly register let alone remember 360 ads per day with new ones popping at us every single day. Now that you know that you were hit by 360 ads yesterday how many can you remember. Turns out our brain has a very efficient shortcut to deal with ads, it’s called ‘ignorance’.

We know what ads are usually like and so when we come across one we go, “Swithched off mode, am I here for ads? Hell no.” And that makes your job as a marketer ‘painful’ because now you have to make sure that along with conveying your marketing message your ad is interesting enough for people to actually notice it.

Do marketers know how to make you care?

There has to be a solution right? How else would businesses survive?

Turns out there is, and it’s pretty simple, to put the ads in a way or at places that people don’t expect ads.

But, why and how would that work?

Simple, from our past experiences we know the pattern of places and ways that companies advertise to us, The glossy image on the billboard, the hoarding, the commercial breaks.

Therefore we know it’s an ad, even before we actually look at the billboard. So we turn a blind eye to it. Because  billboards are always filled with ads and no one wants ads. But what if you zoomed across the billboard in the cover image of this article? This does not seem like an ad, what kind of billboard is that? You decide to actually consciously look at it, and heck it’s an ad.

But you actually looked at it. Voila! The marketer has won .

How my spare tire cover won us the battle for attention

At ButterlyYours we launched our first product at The Bhasad Day Planner on crowd funding platform with an aim of raising funds for production of a meagre 300 units.

The product, what we were trying to sell.

It’s a useful Day Planner with the 4 quadrants of Stephen R.Covey. But the way each quadrant is titled with a funny and popular slang that makes it a gem(especially for the north Indians).

Here’s how it looks

And honestly it’s nothing like anything else out there, because no one really thought that slangs on a day planner (something that civilised professionals use) would work, but we thought, planning is boring so if we can make it funny, maybe people will buy it.

But the pad wasn’t selling on it’s own even though people liked it so we took feedback and improvised further to create customizable, premium quality faux; leather casing in multiple colors for the writing pad.

And now with the premium quality of the casing in 4 colors, customisation the slangs and the 4 quadrants combined together was definitely salable, in fact any youngster or middle aged professional who saw it asked, how much are you selling this for? Well we are not. Not yet. It’s on crowdfunding though.

The Challenge- creating enough buzz

But we weren’t gonna  find 300 people to buy it in our circles so we started marketing, tried Facebook ads, Google ads even a billboard but nothing seemed to generate any buzz even after spending so much money. Even though The Bhasad Planner starts spinning it’s magic after people actually see it, But the biggest challenge for us was to get people to stop and look at it for 5 seconds and actually try to understand what it is. And after 9 days of frustration we came up with this idea.

The Solution
That’s the planner on the stepney of my car.
And by spending just 40 bucks (INR) for thee poster 6 or 7 people have already stopped me to ask about it in the last 2 days.

Conclusion

The point is if people know it’s an ad, no matter how interesting it is, they don’t care, but if it’s something interesting  and they don’t know it’s an ad, they will pay attention and Voila YOU WIN!!
So to answer my question in this article- What businesses value more than revenue today is : “Attention of their audience.”

WHY CHECKLIST DAY IMPORTANT?

Today’s challenges are that we are doing a lot of things every day, but rarely getting it done in a given time. There are so many things to achieve in so less time. Therefore, here are a few things to remind us why is it important to maintain a checklist and how we can celebrate this day.

1) Organized.
Well, obviously it’s proven that writing a checklist, keeps you organized. You have your thoughts and tasks in a single sheet. Why not start today by writing one and see if that changes anything?

2) Visual reminder.
Keeping a checklist is actually a visual reminder of what needs to be done in an entire day.

3) Accomplish.
A checklist helps you achieve your goals faster. Imagine a day full of things to do and you get it done before leaving the workplace. You will be really amazed to see what a simple checklist could do.

HOW CAN WE CELEBRATE?

1) Make a checklist. Write everything down.
2) Cross out the things that you have achieved.
3) Celebrate the victory of getting all the things done. Yaay!

Diwali or Deepawali naah!

It’s D I VA- A LI from now on, folks.
Yes, we can’t think normal & hell yes we will sail against the tides.
DIVA : Every female is a ‘Gift of God’ & God’s most powerful yet elegant creation. ‘Diva’ is also fondly pronounced in Punjabi for ‘Diya’ : a small clay pot used with oil & cotton to spread light.
ALI: A surname commonly used among our Muslim brothers & sisters, literally, meaning ‘High’ or ‘Elevated’.
Why D I VA- A L I ?
Diwali to us is winning of good over evil but is that actually happening except few of us vomitting on social media?
‘We are more concerned for cows than our daughters.’
‘We have become immune to brotherhood & patronise all Muslims.’
Merely lighting candles or immulinating hearts with knowledge & compassion is what we have to choose from.
Let’s promise to celebrate this D I VA- A L I by lighting the flame of love & respect for every DIVA & ALI in our lives.

Will come up great blog posts soon!

 

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