Why Promotional Merchandising for Brands?

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Promotional Merchandise by Butterly Yours

Why Promotional Merchandising for Brands?

What comes to your mind when someone says promotional merchandising? I guess, promotion
and a lot of investment. Surely promotion does sound good but an investment is just another
synonym to pain. Isn’t it? But it hurts even more when you give those promotional giveaways for

If you really don’t have an idea why you are investing your money into free promotion then
for a noble cause. The question still stands why do brands invest a whole lot of money in
giving free goodies with their brand’s logo printed on it. The answer is for customer loyalty
and brand visibility.
creative merchandise
In today’s competitive market it is really hard to find customers, and what is harder is to have
a hold over them. The customer is the king and the market revolves around him. Now
coming back to the question what will a product with my brand’s name on it can do? To be
straightforward it can do wonders.
But it can only do wonders when you are actually placing it right and either you are creating the
demand right or fulling the existing one. There has to 
be a strategy(relevance) behind these
promotional give-aways because without a strategy these 
marketing activities are like a sword
 with the hilt or sharp edges i.e. useless.
There are many things to be thought about before investing your hard earned money in the
promotion. But marketing is the key if you are selling unique products or you have tapped
into a competitive marketing atmosphere. Moreover, promotional brand merchandise is a
good way out from all this mess, as by giving your loyal customers a gift as a token of love
from your side and which would intrigue them and will keep them engaged with your brand.
But most importantly it should be useful so whenever they use it they recall your brand.
This is where most of the brands find challenge.  As they don’t get innovative promotional products
& they give it usual items for free and when someone isn’t using that free item,  will he be
remembering your brand?
So the crux of this whole post is this promotional brand merchandise is a good form of
marketing, only if you are doing something innovative with it. If not then it is another crap to
be trashed and dumped. And if you are looking forward to running a marketing campaign
which involves promotional brand merchandise but you don’t know what to use for
promotion. Then contact Butterly Yours for an unforgettable marketing campaign.

Want an idea for the best promotional brand merchandise?

Don’t hesitate, innovate and elevate your brand with
butterly yours


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